Meet the Makers

Wayan Purna Widya | Kiba Lure
From Bali Indonesia, as a young boy Wayan had to be creative regarding his fishing equipment, which led him to build his own lures out of leftover wood and makeshift tools. Guided by the mother of innovation and an unwavering passion for all things fishing, Wayan established the Kiba Lure brand we know and love so well today. Kiba Lures are as much art as they are formidably functional. Every lure is painstakingly carved and coaxed from locally and sustainably sourced timber, hand cut and cured. Kiba.Lure produces some of the best premium handcrafted timber fishing lures available today. Built beautiful and built strong, they are designed and constructed to tackle the biggest and baddest of species, from the reef to the weed line, from giant Dogtooth Tuna to GT's and everything in between, Kiba.Lures fear nothing and are ready for everything. We are proud to have Wayan and the Kiba Brand under the BaitBaller umbrella. We are confident you'll be hooked from case cast one.

Made Widiantara | Coeball.Bali
Made’s journey from fishing enthusiast to successful lure maker is an inspiring story. Born in Badung Regency, Bali, Indonesia, Made is no stranger to big game. One day, after one too many that got away, Made decided to build his own lure, one that could stand up to the reef bullies in his native waters. And so the first spark of the Coeball Brand was ignited. Fast-forward to the current day and Made is quickly becoming an established and well-respected player in the world of artisanal lure making. From his Picolo Surface Poppers with their silky-smooth retrieve to the Nyantunk StickBait range, Made and the Coeball brand produce, not only some of the most effective lure designs, but also some of the most eye catching. If you are throwing one of his 10g poppers at redfish between the mangroves or launching one of his 120g stick baits at Tarpon from the beach. You will be bristling with confidence while you do.
We are excited to have Made on board and look forward to seeing where the future takes him and the Coeball Brand.

Fazley Kholil | Tides Lures
Tides Lures is a premium fishing lure brand specializing in handcrafted, high-quality lures designed for serious anglers. With a commitment to precision, innovation, and performance, Tides Lures helps anglers push boundaries and explore new waters with confidence. Our lures are built tough to target a wide variety of species including all Trevally, Snook, Red Fish, Snapper, Grouper, Pelagics and more.
We have just developed our new concept 'The Semi Livebait System' inspired by local baitfish colorways also adopting cutting-edge technologies to mimic realistic movement and bait presentation.