Our Story

Behind The Brand, The BaitBaller Story...

The BaitBaller concept is forged from a combination of our passion for angling, a good adventure and our appreciation for quality fishing gear. Time is precious yet fleeting so we believe in making the most of every moment. Every angler knows that the next cast could be the fish of a lifetime. When that time comes, we want to know we are poised to seize the moment and live every second of it to the fullest in our endless pursuit to satisfy our unquenchable thirst for screaming reels and buckling rods. Our stories should never be about the one that got away. When lines go tight and the fight is on, quality gear makes all the difference. This is what we live for and is the inspiration behind what we do. Our Mission is to seek out the best artisan lure makers from around the world and select only the most exceptional products, so you can fish with confidence when it matters most.