Power Stats

Natural Action	Natural lure action imparted through design. 1 star = subtle, 5 stars = aggressive
Retrieve Resistance	How much resistance the lure generates on the retrieve. Related to its Natural Action & Sensitivity. 1 star = high resistance, 5 stars = low resistance.
Sensitivity	Minimum level of work required to impart natural action. 1 star = low sensitivity, more effort, 5 stars = high sensitivity, less effort.
Casting Distance	On average, how far the lure can be cast with medium effort. More stars = greater distance with less effort.
Ease of Use	Some lures require more skill, knowledge and experience than others to fish effectively, a little know-how can go along way.
Retrieval Methods	Ways in which the lure can be retrieved.
Water Column	Depths at which the lure can effectively be fished.